Instant, special, or traditional blends: Indians' choice for their daily cup keeps increasing Namrata Kohli | New Delhi Coffee lovers in India have a variety of brews to choose. (Stock photo) India is sipping a change: a culture of drinking coffee is catching up as cafes expand menus and brewing at home becomes a breeze with concentrates, single-serve bags, and pour-over packs. “Today India's coffee consumption is 100 gm per capita per annum compared to western countries where it is 12 kg per capita per annum, which clearly shows the potential opportunity. The Indian café market is (Rs) 4.5k crore currently and is growing at a healthy CAGR. The coffee category has a big social symbolic value in the Indian market and the trends of growth are encouraging,” says Rajat Agrawal, Barista’s chief executive officer (CEO). Indians know their coffee thanks to lifestyle awareness and purchasing power. “We get consumers today who ...
A Pen in My Hand is Like Wings to my Feet Blog by Namrata Kohli