The Writer’s Flight

Ticket prices are worth for the technology, leather seats and gourmet food at theatres, say companies Sunny Deol’s movie 'Gadar 2' is a hit that has brought audiences to theatres. (File photo) Namrata Kohli New Delhi When actor Sunny Deol’s movie  Gadar 2  was released on August 11, Shubhi Singhal watched it in a luxury theatre near her home in southwest Delhi’s Dwarka. “No doubt the ticket was for Rs 1,300 per head for PVR Luxe Prime but this was an investment on a bespoke experience. The staff does everything to make you comfortable like if you want ice cold water, or a blanket you can get it on demand.  You are not frisked and no one checks your purse.  The seating is luxurious leather sofas and there is so much space between the seats,” says Singhal, 33, a homemaker. The movie watching phenomenon has radically transformed over the years. If you trace the history, earlier you had movies with no sound... then came mono sound, stereo, surround sound, IMAX and now next generati