Aadyam, an Aditya Birla initiative, is known for curating artisanal, handwoven, and handcrafted products from India’s rich weaving clusters. Their festive hampers have become quite sought-after, especially among those who want gifting to carry cultural value and sustainability along with aesthetics. Handmade for the Heart By Namrata Kohli This Diwali, the sparkle isn’t just in the fairy lights or the glittering gold jewelry. It’s in gifts that tell a story. Families across India are moving away from imported candles, mass-produced crockery, and boxes of chocolates with predictable branding. Instead, they are gravitating toward presents rooted in Indian craft traditions: handwoven stoles, terracotta diyas, bamboo baskets, and Dokra artefacts. The gifting hampers don’t just offer beautiful objects — they carry a deeper purpose: they celebrate the skill, heritage, and authenticity of India’s weaving clusters. As Prime Minister Modi has repeatedly urged — “Gifts should be those made in In...
A Pen in My Hand is Like Wings to my Feet Blog by Namrata Kohli