New tech-enabled spectacles are transforming passive music listening into deep, multi-sensory experiences India’s organised live-events industry was worth $2.5 billion in 2024 and it is expected to reach $5.8 billion by 2030. Namrata Kohli New Delhi A new luxury is drumming up patrons in India: Immersive music events that blend sound, story and space. Indians are opening their wallets for tech-enabled performances that turn music into a “multisensory experience”. It’s no longer just handbags, watches, or five-star meals that define luxury for urban India. The new aspirational splurge? Immersive music experiences — events that blend sound, story, and space to create emotional theatre. Across metros and even Tier 2 cities, Indians are opening their wallets for tech-enabled, sensory-rich performances that turn music into a full-body experience. From Global Garba festivals at heritage venues like Delhi’s Sunder Nursery to avant-garde audio-visual spectacles like YOUFORIA: ...
A Pen in My Hand is Like Wings to my Feet Blog by Namrata Kohli